We all want to do our bit for the environment, we care about the future of the planet and what kind of a world we are leaving for our kids. For some of us it bothers us that we seem to take our endless supplies of material goods for granted. We buy new clothes instead of mending old ones but then the clothes we buy aren’t made to last. We waste food because it’s Friday and the label says best before Wednesday, we even buy new electrical items and furniture because the broken TV can’t be fixed and the skills to mend a chair leg haven’t been passed down through the generations….
The problem is that when we try to do ‘our bit’ it sometimes feels like our small efforts are going to waste and will have no impact at all. When you see lorries churning out great plumes of fumes as they trundle through our cities you wonder why you’ve made the effort to get public transport, when you imagine the amount of electricity used to power the lighting at a major sporting event you wonder why you bothered switching to low energy light bulbs in your home. It reminds me a sketch by comedian Sean Lock who talks about rinsing out his Marmite jar before taking it to the recycling depot being akin to turning up the aftermath of a volcanic eruption offering to help clean up the ash with a dust pan and brush… it seems too little too late.
The other side of this though is that if everyone took the time and the effort to make small changes in their daily routines, their actions would soon amount to a very large difference. If everyone recycled all their glassware, used low energy light bulbs and tried to make the most of all the food they bought, the positive impact would soon be felt. The same goes for our choices of packaging materials.
If we all made the effort to buy products that come in recycled and recyclable packaging and resisted buying the fancy products in glossy hardboard boxes with plastic wrapping not only would this have an immediate positive impact but it would also start to make the companies that sell products in none environmentally friendly packaging think long and hard about what consumers actually want. It’s one of those things that seems hard to do at first, a bit like when the carrier bag charge was introduced at the supermarkets; we all though it’d be a hassle making sure we had our carrier bags with us and for a while, yes, we did take them and then leave them in the car, but it’s now become habit and it’s sparked a whole new range of reusable shopping bags. It’s almost looked down upon now to answer ‘yes’ when the person on the checkout asks if you need any bags! The same can happen with product packaging that clogs up your cupboards and landfill sites.
As consumers, if we make positive, ethical choices about which products we buy based on what’s important to us, at some point those issues will become important to the manufacturers and notice will be taken. Increasing numbers of products are now available with recycled, recyclable or even re-useable packaging. This is one of the reasons I have focused one of the main elements of the Lubylu brand to be ‘ethical luxury’. We can still have the nice things in life, the treats and the luxury goods but we can now look for ones that have a positive impact on our ‘world’. Lubylu handmade home fragrance products come in packaging that is either recycled, recyclable or re-usable or all three. It’s important to me that my customers feel good about their choices and you don’t have to live in an organic, hand knitted yurt, to have a positive impact on the world around you, just buy your luxury soy wax candle from Lubylu!!
Lucy Pimblott, Owner, Lubylu Ltd