When Mr P presented me with this box at the weekend and asked if I could use it for anything it struck me that this box epitomises the very problem with high end packaging and is exactly what I was meaning in my blog post about resentful packaging.
It’s beautiful, it’s made out of solid board, covered elegantly with bright red glossy paper for the base and a slight flock feel fabric paper for the lid. It oozes quality, it feels special. So special in fact that you keep the box long after the products have been used and their packaging discarded.
You want to use this box for something that matches its quality and timeless elegance so you put it away while you think what that purpose could be…. Fast forward 4 years and the box has been on a shelf gathering dust in Mr P’s office as he doesn’t want to throw it away. It’s too nice to throw away oh and the real kicker is that if you did throw it in the recycling, it’s not recyclable as many of the gloss finished papers can’t be recycled in the usual way so even if I were to put it in the green bin, the people who sort the recycling would have to put it to landfill. The box doesn’t seem so special now…
Whilst I do personally love beautiful, elegant packaging, I can’t feel comfortable about the cost it has not just in terms of the price of the product but also the environment. Lubylu® packaging is designed to be elegant and stylish but not wasteful and resentful. It’s made from recycled materials and can be recycled. My aim is for my customers to be able to enjoy high quality, handmade home fragrance products with a hint of fun and a sprinkling of glitter that don’t cost the earth in more ways than one.
Who’s with me on trying to increase our purchases of Ethical Luxury goods…?